1. Brand Essence

Deli n’co is a Japanese dessert brand built around the idea of joy, warmth, and sunshine. Our circular logo represents the sun — a symbol of cheerfulness and positivity. This simple yet memorable shape connects directly with our target audience: Gen-Z women who value fun, friendly, and stylish experiences.

The brand personality can be described in four words: cheerful, playful, approachable, and trendy.

2. Visual Identity

• Logo: Circular in form, designed to be instantly recognizable and emotionally engaging.
• Color Palette: Bright, warm tones inspired by sunlight and sweetness.
• Typography: Clean, modern, and approachable fonts that reflect friendliness and trendiness.
• Imagery Style: Light, colorful, and playful photography to highlight Japanese desserts in a joyful atmosphere.

3. Applications

Deli n’co’s brand identity must be applied consistently across all touchpoints:

• Instagram & Social Media: Fun, engaging posts with bright visuals and consistent brand voice.
• Product Catalogs: Clear, minimal layout highlighting dessert photography with playful accents.
• Business Cards: Circular logo as the key element, paired with approachable typography.
• Staff Uniforms: Casual yet coordinated outfits in warm tones, reflecting friendliness.
• In-store Display: Clean, modern, and joyful setups, emphasizing round shapes and warm color accents.

4. Design Tools & Workflow

All design work is developed primarily using:

• Affinity Designer → logo, vector assets, and layouts.
• Affinity Photo → photo editing, color treatment, and promotional visuals.
• Autodesk Maya (occasionally) → 3D elements for advanced visual concepts or in-store display previews.